Just read this ! Anatomy of a perfect social media post that drives 1.8 million views and dozens of warm leads... 1) Immediacy to draw attention-- this "just happened". 2) A few quick specific details to establish this is a real story. 3) The "challenge" or problem to be solved. 4) The solution from this service provider. 5) The gentle call to action that is not a direct sales message. Notice that unlike an "ad", this guy tells a personal story from his personal brand (not company page). The key to a "story" is something that happened to one particular person-- not his 20 years of experience providing financial advice to people of all types. He has only 2,000 followers, but the initial engagement of way over 10% was a signal to the algorithm to show the post to more and more people. He writes in "broetry", which is super short paragraphs of one sentence or even one word. This creates a "landing zone" for mobile scrolling. Notice no images, no fancy copywriting, no "hero story", no cute puppies. Now can you start telling specific stories like this from your day to day experience? Via Dennis Yu

#ai #tools

I hope sooner than later 🙂 if you know anyone selling or gifting a building for this do let me know !

"Dumbing Us Down: The Hidden Curriculum of Compulsory Schooling" by John Taylor Gatto offers a critical examination of the modern educational system. Gatto, an award-winning teacher, provides insights into how compulsory schooling undermines true learning and personal development. Here are the key points and a summary of the book: ### Summary John Taylor Gatto uses his extensive experience as a teacher to expose what he believes are the detrimental effects of the traditional schooling system. He argues that the system is designed to create a conformist and obedient workforce rather than fostering intellectual and emotional growth. Through a collection of essays, Gatto highlights how the structure and methods of compulsory schooling serve to "dumb down" students. ### Key Points 1. **The Seven-Lesson Schoolteacher**: - Gatto outlines the implicit lessons taught in schools, which include confusion, class position, indifference, emotional dependency, intellectual dependency, provisional self-esteem, and the lack of privacy. - These lessons, he argues, undermine the development of critical thinking and personal autonomy. 2. **Boredom and Dependency**: - Gatto claims that the school system fosters boredom in students and teachers alike. He suggests that this boredom is a result of a lack of meaningful engagement and an overemphasis on rote learning. - The dependency created by the school environment discourages students from taking charge of their own education and fosters reliance on external authority. 3. **The Myth of the 'Good' Student**: - Gatto challenges the notion that the best students are those who comply with the system's demands. He argues that true learning happens when students pursue their interests and passions, often outside the confines of formal education. 4. **Family and Community as Educators**: - The book emphasizes the importance of family and community in the education process. Gatto believes that real education is rooted in these social structures rather than in institutional settings. 5. **Alternatives to Compulsory Schooling**: - Gatto advocates for alternatives to traditional schooling, including homeschooling, unschooling, and other forms of self-directed learning. - He argues that these approaches can better cater to individual learning styles and promote a more holistic development. 6. **Critique of Standardized Testing**: - Gatto criticizes the over-reliance on standardized tests, which he believes measure conformity rather than genuine understanding or intelligence. - He argues that these tests fail to capture the full spectrum of human abilities and potential. 7. **The Purpose of Education**: - At its core, Gatto's book questions the true purpose of education. He believes that education should be about nurturing critical thinking, creativity, and the ability to learn independently. ### Conclusion "Dumbing Us Down" calls for a reevaluation of how society approaches education. Gatto's critique is a powerful reminder of the potential harm caused by a one-size-fits-all schooling system and serves as a call to action for more personalized and meaningful approaches to learning.