Startup founders are parents of companies, ideas, struggles, movements !

Early customers and observers are friends and family, and they invest in the parents not the ideas themselves, at least the ones I talk to are like this !

I want to know the persons why and who they are before I want to learn more about their ideas !

Today I met Elodie Grimoin from Paris Urban Canop !

She did not have a facebook !

I explained that how can people KNOW you as a human being ? How will they know how passionate you are till you show them your personal human side ?

How can I know which other beautiful humans with wonderful mission she is connected to ?

Who our mutual friends are build instant trust and understanding who the person is !

She is bold and dedicated for her cause of greening 25% of the planet, she has her Face say this and now her facebook will say the same !

Happy Facebooking everyone ! I am speaking about this topic tomorrow at Facebook in Berlin, it’s a public event, so welcome !