What is Agriculture Marketing :

Agricultural marketing involves a integrated and comprehensive set activities that encompass various stages for delivering the agricultural produce from farm to fork and fork to market. The activities include all post harvest management practices such as sorting, washing, grading, waxing - to value addition to distribution and sales.

Being is former employee of the Government of Pakistan, I was in trade & commerce and agricultural marketing concepts included the promotion of Pakistani Horticultural produce in global markets. It is a phenomenal concept that strengths the power of farmers, intermediaries, supply-chain, exporters etc.

Reza Malyk