How most people do marketing: - This is our product/service - This is what it does - This is why it’s great - Why we are the best (self-claimed) 🥱 How it should be done: - This is your problem - This is your benefit for solving it - Here’s what we can do for you - This is why our customers love it And: - Listen more - Ask questions - Be genuinely interested to help Finally, combine it with your stories and purpose. Most people don’t care who you are, they only care what you can do for them. Make marketing simple. Via Richard Ker