Just read this !
Anatomy of a perfect social media post that drives 1.8 million views and dozens of warm leads...
1) Immediacy to draw attention-- this "just happened".
2) A few quick specific details to establish this is a real story.
3) The "challenge" or problem to be solved.
4) The solution from this service provider.
5) The gentle call to action that is not a direct sales message.
Notice that unlike an "ad", this guy tells a personal story from his personal brand (not company page).
The key to a "story" is something that happened to one particular person-- not his 20 years of experience providing financial advice to people of all types.
He has only 2,000 followers, but the initial engagement of way over 10% was a signal to the algorithm to show the post to more and more people.
He writes in "broetry", which is super short paragraphs of one sentence or even one word.
This creates a "landing zone" for mobile scrolling.
Notice no images, no fancy copywriting, no "hero story", no cute puppies.
Now can you start telling specific stories like this from your day to day experience?
Via Dennis Yu
Anatomy of a perfect social media post that drives 1.8 million views and dozens of warm leads...
1) Immediacy to draw attention-- this "just happened".
2) A few quick specific details to establish this is a real story.
3) The "challenge" or problem to be solved.
4) The solution from this service provider.
5) The gentle call to action that is not a direct sales message.
Notice that unlike an "ad", this guy tells a personal story from his personal brand (not company page).
The key to a "story" is something that happened to one particular person-- not his 20 years of experience providing financial advice to people of all types.
He has only 2,000 followers, but the initial engagement of way over 10% was a signal to the algorithm to show the post to more and more people.
He writes in "broetry", which is super short paragraphs of one sentence or even one word.
This creates a "landing zone" for mobile scrolling.
Notice no images, no fancy copywriting, no "hero story", no cute puppies.
Now can you start telling specific stories like this from your day to day experience?
Via Dennis Yu
Just read this !
Anatomy of a perfect social media post that drives 1.8 million views and dozens of warm leads...
1) Immediacy to draw attention-- this "just happened".
2) A few quick specific details to establish this is a real story.
3) The "challenge" or problem to be solved.
4) The solution from this service provider.
5) The gentle call to action that is not a direct sales message.
Notice that unlike an "ad", this guy tells a personal story from his personal brand (not company page).
The key to a "story" is something that happened to one particular person-- not his 20 years of experience providing financial advice to people of all types.
He has only 2,000 followers, but the initial engagement of way over 10% was a signal to the algorithm to show the post to more and more people.
He writes in "broetry", which is super short paragraphs of one sentence or even one word.
This creates a "landing zone" for mobile scrolling.
Notice no images, no fancy copywriting, no "hero story", no cute puppies.
Now can you start telling specific stories like this from your day to day experience?
Via Dennis Yu
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