Pakistan ranked 10th globally in terms of hours spent on mobile devices (Android), with Pakistani users spending a total of 99 billion hours on their smartphones in 2023.
As per the State of Apps report for Pakistan, published by Data Darbar in collaboration with Emirati premium streaming platform Begin, Pakistan had 124 million broadband subscribers in 2023, and the average monthly data usage per user was 7.5GB. Throughout the year, Pakistan maintained nearly the same number of app downloads, recording 3.51 billion downloads.
Pakistan has emerged as one of the fastest-growing app markets in recent years. In 2022, its growth rate surged by nearly 35 percent (from 2.61 billion downloads in 2021 to 3.52 billion downloads in 2022). However, in 2023, the market showed minimal growth, with a slight decrease of 0.3 percent. The report attributes this slowdown to a global trend where worldwide app downloads only saw a marginal increase of 0.8 percent, totaling 257 billion in 2023 compared to 255 billion the previous year.
Faisal Farooq, Chief Operating Officer of software firm AlphaRages Pvt Ltd, commented to The News, stating, "With increased digital literacy, people are now using a wide range of apps more frequently than ever before. From gaming and food delivery services to financial management apps, the app industry is experiencing a surge in downloads.
This presents a significant opportunity for app developers and publishers to innovate and meet the growing demand for digital services."
#Pakistani #Mobilephones #spent #hours
As per the State of Apps report for Pakistan, published by Data Darbar in collaboration with Emirati premium streaming platform Begin, Pakistan had 124 million broadband subscribers in 2023, and the average monthly data usage per user was 7.5GB. Throughout the year, Pakistan maintained nearly the same number of app downloads, recording 3.51 billion downloads.
Pakistan has emerged as one of the fastest-growing app markets in recent years. In 2022, its growth rate surged by nearly 35 percent (from 2.61 billion downloads in 2021 to 3.52 billion downloads in 2022). However, in 2023, the market showed minimal growth, with a slight decrease of 0.3 percent. The report attributes this slowdown to a global trend where worldwide app downloads only saw a marginal increase of 0.8 percent, totaling 257 billion in 2023 compared to 255 billion the previous year.
Faisal Farooq, Chief Operating Officer of software firm AlphaRages Pvt Ltd, commented to The News, stating, "With increased digital literacy, people are now using a wide range of apps more frequently than ever before. From gaming and food delivery services to financial management apps, the app industry is experiencing a surge in downloads.
This presents a significant opportunity for app developers and publishers to innovate and meet the growing demand for digital services."
#Pakistani #Mobilephones #spent #hours
Pakistan ranked 10th globally in terms of hours spent on mobile devices (Android), with Pakistani users spending a total of 99 billion hours on their smartphones in 2023.
As per the State of Apps report for Pakistan, published by Data Darbar in collaboration with Emirati premium streaming platform Begin, Pakistan had 124 million broadband subscribers in 2023, and the average monthly data usage per user was 7.5GB. Throughout the year, Pakistan maintained nearly the same number of app downloads, recording 3.51 billion downloads.
Pakistan has emerged as one of the fastest-growing app markets in recent years. In 2022, its growth rate surged by nearly 35 percent (from 2.61 billion downloads in 2021 to 3.52 billion downloads in 2022). However, in 2023, the market showed minimal growth, with a slight decrease of 0.3 percent. The report attributes this slowdown to a global trend where worldwide app downloads only saw a marginal increase of 0.8 percent, totaling 257 billion in 2023 compared to 255 billion the previous year.
Faisal Farooq, Chief Operating Officer of software firm AlphaRages Pvt Ltd, commented to The News, stating, "With increased digital literacy, people are now using a wide range of apps more frequently than ever before. From gaming and food delivery services to financial management apps, the app industry is experiencing a surge in downloads.
This presents a significant opportunity for app developers and publishers to innovate and meet the growing demand for digital services."
#Pakistani #Mobilephones #spent #hours
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