Andrew Horder is a coach and consultant known for his work in helping individuals and organizations identify their unique value proposition and find their "Joyful Genius." His approach involves assisting people in discovering and doing the work they are passionate about and naturally talented at. He offers various services including coaching sessions, workshops, and training programs aimed at personal and professional development. Andrew is also known for his concept of "Opportunity Matrix," a tool he created to help people make decisions that are aligned with their true passions and talents.