As many of you might know, Ive been using the pink Himalaya salt from Pakistan as an example of (missing) added value of exports for more than a decade.
Whereas this is very good news for Pakistan - hopefully its a real news, too - were still back with the fundamentals: like 90+ per cent of the branding of pink salt in the European market is done by European companies, where Pakistani pink salt becomes like Italian (certainly a Grande Salute to Italians), sometimes French, Swedish or even Finnish brand, and even if/when a American-Canadian-Pakistani-whoever company would be interested about the mining part, in the B2C market it is only about branding. But yes, even modern and intelligent mining part is surely welcomed to Pakistan!
$42 per ton is pretty nice Just for your information, the retail price - depending on the package and branding - of pink Himalaya salt in Scandinavia is around 50-400 euros per kg. Depending on the brand and package, so yeah, some added value takes place somewhere! If every layer would take e.g a 50 per cent share, you can count backwards.
In the Northern Europe the game is over already, the branding-wise I mean. In the US market the use of salt is (still) very different, so hope it will happen. Obviously salt is used in so many more industrial sectors every second, whether its pink or white, so maybe - and hopefully - this venture will find its space. Frankly speaking, currently the Pakistani Himalaya salt is taken out from the country for free, sold further, and eventually branded by someone else.
And there we have the big question: why?
I know the answer. Do you?
Via Wille Eerola
Whereas this is very good news for Pakistan - hopefully its a real news, too - were still back with the fundamentals: like 90+ per cent of the branding of pink salt in the European market is done by European companies, where Pakistani pink salt becomes like Italian (certainly a Grande Salute to Italians), sometimes French, Swedish or even Finnish brand, and even if/when a American-Canadian-Pakistani-whoever company would be interested about the mining part, in the B2C market it is only about branding. But yes, even modern and intelligent mining part is surely welcomed to Pakistan!
$42 per ton is pretty nice Just for your information, the retail price - depending on the package and branding - of pink Himalaya salt in Scandinavia is around 50-400 euros per kg. Depending on the brand and package, so yeah, some added value takes place somewhere! If every layer would take e.g a 50 per cent share, you can count backwards.
In the Northern Europe the game is over already, the branding-wise I mean. In the US market the use of salt is (still) very different, so hope it will happen. Obviously salt is used in so many more industrial sectors every second, whether its pink or white, so maybe - and hopefully - this venture will find its space. Frankly speaking, currently the Pakistani Himalaya salt is taken out from the country for free, sold further, and eventually branded by someone else.
And there we have the big question: why?
I know the answer. Do you?
Via Wille Eerola
As many of you might know, I've been using the pink Himalaya salt from Pakistan as an example of (missing) added value of exports for more than a decade.
Whereas this is very good news for Pakistan - hopefully it's a real news, too - we're still back with the fundamentals: like 90+ per cent of the branding of pink salt in the European market is done by European companies, where Pakistani pink salt becomes like Italian (certainly a Grande Salute to Italians), sometimes French, Swedish or even Finnish brand, and even if/when a American-Canadian-Pakistani-whoever company would be interested about the mining part, in the B2C market it is only about branding. But yes, even modern and intelligent mining part is surely welcomed to Pakistan!
$42 per ton is pretty nice 😉 Just for your information, the retail price - depending on the package and branding - of pink Himalaya salt in Scandinavia is around 50-400 euros per kg. Depending on the brand and package, so yeah, some added value takes place somewhere! If every layer would take e.g a 50 per cent share, you can count backwards.
In the Northern Europe the game is over already, the branding-wise I mean. In the US market the use of salt is (still) very different, so hope it will happen. Obviously salt is used in so many more industrial sectors every second, whether it's pink or white, so maybe - and hopefully - this venture will find its space. Frankly speaking, currently the Pakistani Himalaya salt is taken out from the country for free, sold further, and eventually branded by someone else.
And there we have the big question: why?
I know the answer. Do you?
Via Wille Eerola
0 Commenti
0 condivisioni
16 Views