Most of you have a non-profit you started or one you support. But these non-profits aren't taking advantage of the free $10,000 that Google gives them each month via the Google Grants program. It's free Google Ads with some minor restrictions-- easy to apply and super powerful-- to drive donations, recruit volunteers, increase visibility, promote events, and educate the public. 501(c)(3)s don't leverage this $10,000 each month (which renews automatically) because they lack the technical resources to implement, don't maintain eligibility, and are generally starved for resources. For the last 15 years, we've been donating time to set up and run Google Grants for free for friends that have non-profits. All we ask is that the non-profit put up a blog post honoring the contribution and allow us to run part of the Google Grants to that post. It's super smart of my friends who are successful founders to be giving back to their community by partnering with local non-profits. Now how about helping them get that $10,000 a month and then smartly tune it? This is the 10 step process below that we use to build and optimize Google Grants. The requirements to have at least a 5% CTR, Quality Scores above 3, at least 2 sitelinks, no branded bidding (except on your own terms), and other rules mean we have to be smarter about campaign setup and topic choice. Holler if you have a non-profit you are associated with that wants our help. I see agencies charging $20,000 to do this-- but I think they should do it for free as goodwill in their communities. Via Dennis Yu - join Digital Marketing With Dennis Yu group to learn