13 Massive Predictions for āAIā in 2023
1. Content is going to Change.
Right off the bat: AI makes it possible to create copious, voluminous amounts of content. You can use Jasper or WriteSonic or other tools and produce hundreds or thousands of articles per month. They make writing video scripts easier. They write social media posts for you. The amount of content being produced is going to increase exponentially. Like a hockey stick. If you thought there was a lot of content being produced now, just wait. What youāve seen so far is just a grain of sand, but suddenly weāre going to look up and see an entire endless beach.
2. That Change Will Be Good and Bad.
Itās going to be good for marketers and brands at the start. Itās also going to lead to abuse. Youāll see a drastic increase in junk content. Platforms arenāt going to like it and they are going to fight back. The AI Content Companies themselves are going to have to take self-correcting measures. This is true already: OpenAI is already working on a digital watermark functionality that prevents their content from turning into spam. The way that impacts the distribution of content generated from things like ChatGPT remains to be seen.
3. Either way though, expect platforms to ban AI Generated Content.
āGoogle already says they donāt allow AI Content for SEO stuff etc. But they also kind of admit they canāt track it. I was talking to a heavy hitter in the tech space yesterday (guy basically brought the QR Code to the US then Sold His Biz for 8 Figures, and this was many years ago), and he said itās going to be hard for Google and other networks to keep up. But they definitely will be trying.
4. Also, Google is Going to Be Under Immense Pressure.
A lot of people are already talking about the way OpenAIās ChatGPT could replace search engines. It makes sense. Googleās Search has felt kind of broken to many of us for a while. In comparison, with ChatGPT, you just type in your question and get a good answer. There are some accuracy concerns, but itās overall a way better experience.
Obviously this would not be good for Google. Roughly 57% of their Revenue comes from Search.
5. One likely consequence of this is that you see Google rush out their own competitive "answers" to this stuff.
For example, their DeepMind AI. They have been keeping that fairly quiet, but expect that to change. OpenAI is putting immense market pressure on Google and that could very much benefit us as marketers and consumers.
6. Speaking of search though, a second component of this people are talking about less is SEO.
With AI as it stands now, itās way easier to manipulate search engine rankings. In other words, there are tools like ContentAtScale that can basically auto-generate long-form, SEO optimized content that is Google-Proof and that targets keywords with search volume but no competition.
Right now itās a game-changer. What happens when everyone is doing this though? How do search results change? What does Google do? Do they affix āverifiedā websites to their top rankings? If they do that, it solves the problem but it also destroys the sort of ādemocraticā promise of Google, which is that anyone with great content that is accurate, helpful, and useful, can get visibility.
So in the short-term, Search Engine Optimization is going to be great. In the medium-to-long-term, Search Engine Optimization might go away entirely. But that would be bad for Google too.
7. A LOT of People are Going to Be Out of a Job (Including Many Copywriters)
If I had to guess, I would say 80% of copywriters will be out of a job within 12 months. Iāll talk more about what Iām doing to make sure none of the copywriters in my communities are part of that 80% in a minute. But I feel pretty confident in that stat.
Itās not just copywriters though. Video Editors. Content Writers. Programmers. Voice Over Artists. Data Analysts. Designers. Graphic Artists.
AI can now create better than most ācreativesā can. Itās only going to get better.
8. A Lot of SaaS Companies are Going to be Screwed Too.
The services their software provides can now often be done for a fraction of the price. Call Centers are in the same boat.
9. Youāll see an AI āBubbleā Get Created in Silicon Valley.
I already had this thought, then I was listening to the most recent episode of the All-In podcast yesterday and they were talking about it too. If you donāt know that podcast, itās 4 extremely successful investors and venture capitalist who talk about various topics. But anyways, they were saying how all the VC Money is going to start flooding into startups that harness AI in various ways. This will lead to the aforementioned bubble. It wonāt be a bubble because AI is not at an insane inflection point that will be revolutionary. Itāll be a bubble because VCs will invest wildly and blindly as they donāt want to miss out. FOMO is what will cause this bubble.
10. Short Term is About Quantity. Medium-to-Long it Goes Back to Quality
One of the big pushbacks to all of the sea-changes with AI is a greater desire for authenticity. Getting verified will be more important than ever if youāre a marketer, brand, or public figure. Having your content verified as āhumanā will also become important. Quality will become more important than ever. This will happen in like 6-12 months most likely. So in the very short-term itās a quantity game, then itll switch to a quality game.
11. The āExperience Economyā Is Going to Get A Whole Bigger (And More Important)
The other longer-term shift youāll see, thatāll really get going in 2023, is a desire for offline experiences.
So just like people will want to know content is authentic, and platforms will have a vested interest in stifling AI Contentā¦people are going to increasingly look for authentic offline experiences. The āExperience Economyā is nothing new, but itās going to become more important. People and brands that create and lead these experiences will be very, very valuable.
12. Data is the New Oil.
This isnāt an original idea. Iāve heard it from many places over the last year, and they talked about it again during that All-In episode I mentioned previously. But itās true. AI feeds on Data. Thereās actually a āshortageā of data if you can believe that. One solution is āSynthetic Dataā which is where companies essentially create fake but representative data to feed AI. But in general, if youāre doing a startup or a business, your data is your treasure. Donāt just have a website: build an app too.
---
This is just a handful of predictions.
OpenAIās ChatGPT opened up Pandoraās Box. Financial markets are going to get wonky AF. Deepfakes are going to get more convincing.
Itāll be weird.
Howeverā¦
13. Ultimately, AI is About to Usher in an Unprecedented Era in Human Creativity and Productivity.
Things are about to go exponential. Not just quantities but scales. With AI you can produce 100x, 1000x the number of outputs you could prior. Used right, AI becomes an amazing tool for empowering us and letting us reach creative heights that were previously off-limits.
---
Okay and then lastly, what about copywriting?
Hereās the deal with that:
Itās going to wipe-out all of the people who were in copywriting for the wrong reasons. So people who got in because they just wanted to make money. But itās not going to wipe-out the people who are really obsessed with the craft (at least not for a while).
By using ChatGPT and other GPT3 Platforms you can eliminate the research time behind your copy drastically. You can even get bullet points, a sketch of your prospect, etc. That stuff is AWESOME. If you know what good copy looks like, understand the structure of copy, and understand how to put the pieces togetherā¦
AI should allow you to write copy in about 10% of the time it took you prior.
So for exampleā¦
Pretty soon thereāll be no excuse not to write a sales letter within a day. Anything else will be you slacking.
For people who donāt really understand copy that wellā¦or who kind of get it but havenāt really mastered the structure or the conceptsā¦
Or who donāt really know all the important subtletiesā¦
Theyāre going to miss the boat.
For those people who are always half-assing it or phoning it inā¦
AI Copywriting programs are already better than them.
In fact, I would say that AI Copywriting is already better than at least 80% of copywriters.
But thereās a HUGE gap between 80% and 100%.
This actually creates a massive opportunity for copywriters who are really good. Youāll have less competition, but your skills will be in-demand as people want you to take an uncut and unpolished gem and transform it into a glistening diamond. Itāll be boom times for 20% (or maybe 10% of copywriters).
Given all of thisā¦
The way we are approaching it within the Copy Accelerator Ecosystem:
Genesis. Right now weāre focusing on getting our mentees to master the craft āmanually.ā So understanding good structure, understanding how to write great copy, and so forth. Then, within a few weeks to maybe a month at most, weāre going to start working in more AI and showing our members how to harness this for exponential output.
The reason weāre doing it that way is because if you donāt understand what good copy looks or how to write it or all the elementsā¦jumping into AI is like giving a kid the codes to the nuclear suitcase. Itās not going to end well.
You need the foundational knowledge first, and then your growth and efficiency will be exponential from there.
For CA PRO: Luke, Mario, and I are working on a lot of really crazy strategies for harnessing AI right now. Weāre going all-in on this. I would be shocked if we donāt have 100-200 employees in Arizona in the next six months. Iāll be pissed if weāre not doing 9 figures in revenue within 12 months of today.
Weāre going to have unprecedented amounts of data that we can share with CA PRO members. Split-test wins. Angles. Hooks. Trends in the Market. For every niche imaginable.
Weāre also pioneering new traffic generating strategies. Iām keeping all of this very close to the chest right now, but as we start getting results from all of the things weāre doing, CA PRO will be the first place we share stuff. Iād say timeline to start sharing insane stuff is 2-4 weeks max.
CA Labs: Stay Tuned
- SPG
Via Stefan Georgi
13 Massive Predictions for āAIā in 2023
1. Content is going to Change.
Right off the bat: AI makes it possible to create copious, voluminous amounts of content. You can use Jasper or WriteSonic or other tools and produce hundreds or thousands of articles per month. They make writing video scripts easier. They write social media posts for you. The amount of content being produced is going to increase exponentially. Like a hockey stick. If you thought there was a lot of content being produced now, just wait. What youāve seen so far is just a grain of sand, but suddenly weāre going to look up and see an entire endless beach.
2. That Change Will Be Good and Bad.
Itās going to be good for marketers and brands at the start. Itās also going to lead to abuse. Youāll see a drastic increase in junk content. Platforms arenāt going to like it and they are going to fight back. The AI Content Companies themselves are going to have to take self-correcting measures. This is true already: OpenAI is already working on a digital watermark functionality that prevents their content from turning into spam. The way that impacts the distribution of content generated from things like ChatGPT remains to be seen.
3. Either way though, expect platforms to ban AI Generated Content.
āGoogle already says they donāt allow AI Content for SEO stuff etc. But they also kind of admit they canāt track it. I was talking to a heavy hitter in the tech space yesterday (guy basically brought the QR Code to the US then Sold His Biz for 8 Figures, and this was many years ago), and he said itās going to be hard for Google and other networks to keep up. But they definitely will be trying.
4. Also, Google is Going to Be Under Immense Pressure.
A lot of people are already talking about the way OpenAIās ChatGPT could replace search engines. It makes sense. Googleās Search has felt kind of broken to many of us for a while. In comparison, with ChatGPT, you just type in your question and get a good answer. There are some accuracy concerns, but itās overall a way better experience.
Obviously this would not be good for Google. Roughly 57% of their Revenue comes from Search.
5. One likely consequence of this is that you see Google rush out their own competitive "answers" to this stuff.
For example, their DeepMind AI. They have been keeping that fairly quiet, but expect that to change. OpenAI is putting immense market pressure on Google and that could very much benefit us as marketers and consumers.
6. Speaking of search though, a second component of this people are talking about less is SEO.
With AI as it stands now, itās way easier to manipulate search engine rankings. In other words, there are tools like ContentAtScale that can basically auto-generate long-form, SEO optimized content that is Google-Proof and that targets keywords with search volume but no competition.
Right now itās a game-changer. What happens when everyone is doing this though? How do search results change? What does Google do? Do they affix āverifiedā websites to their top rankings? If they do that, it solves the problem but it also destroys the sort of ādemocraticā promise of Google, which is that anyone with great content that is accurate, helpful, and useful, can get visibility.
So in the short-term, Search Engine Optimization is going to be great. In the medium-to-long-term, Search Engine Optimization might go away entirely. But that would be bad for Google too.
7. A LOT of People are Going to Be Out of a Job (Including Many Copywriters)
If I had to guess, I would say 80% of copywriters will be out of a job within 12 months. Iāll talk more about what Iām doing to make sure none of the copywriters in my communities are part of that 80% in a minute. But I feel pretty confident in that stat.
Itās not just copywriters though. Video Editors. Content Writers. Programmers. Voice Over Artists. Data Analysts. Designers. Graphic Artists.
AI can now create better than most ācreativesā can. Itās only going to get better.
8. A Lot of SaaS Companies are Going to be Screwed Too.
The services their software provides can now often be done for a fraction of the price. Call Centers are in the same boat.
9. Youāll see an AI āBubbleā Get Created in Silicon Valley.
I already had this thought, then I was listening to the most recent episode of the All-In podcast yesterday and they were talking about it too. If you donāt know that podcast, itās 4 extremely successful investors and venture capitalist who talk about various topics. But anyways, they were saying how all the VC Money is going to start flooding into startups that harness AI in various ways. This will lead to the aforementioned bubble. It wonāt be a bubble because AI is not at an insane inflection point that will be revolutionary. Itāll be a bubble because VCs will invest wildly and blindly as they donāt want to miss out. FOMO is what will cause this bubble.
10. Short Term is About Quantity. Medium-to-Long it Goes Back to Quality
One of the big pushbacks to all of the sea-changes with AI is a greater desire for authenticity. Getting verified will be more important than ever if youāre a marketer, brand, or public figure. Having your content verified as āhumanā will also become important. Quality will become more important than ever. This will happen in like 6-12 months most likely. So in the very short-term itās a quantity game, then it'll switch to a quality game.
11. The āExperience Economyā Is Going to Get A Whole Bigger (And More Important)
The other longer-term shift youāll see, thatāll really get going in 2023, is a desire for offline experiences.
So just like people will want to know content is authentic, and platforms will have a vested interest in stifling AI Contentā¦people are going to increasingly look for authentic offline experiences. The āExperience Economyā is nothing new, but itās going to become more important. People and brands that create and lead these experiences will be very, very valuable.
12. Data is the New Oil.
This isnāt an original idea. Iāve heard it from many places over the last year, and they talked about it again during that All-In episode I mentioned previously. But itās true. AI feeds on Data. Thereās actually a āshortageā of data if you can believe that. One solution is āSynthetic Dataā which is where companies essentially create fake but representative data to feed AI. But in general, if youāre doing a startup or a business, your data is your treasure. Donāt just have a website: build an app too.
---
This is just a handful of predictions.
OpenAIās ChatGPT opened up Pandoraās Box. Financial markets are going to get wonky AF. Deepfakes are going to get more convincing.
Itāll be weird.
Howeverā¦
13. Ultimately, AI is About to Usher in an Unprecedented Era in Human Creativity and Productivity.
Things are about to go exponential. Not just quantities but scales. With AI you can produce 100x, 1000x the number of outputs you could prior. Used right, AI becomes an amazing tool for empowering us and letting us reach creative heights that were previously off-limits.
---
Okay and then lastly, what about copywriting?
Hereās the deal with that:
Itās going to wipe-out all of the people who were in copywriting for the wrong reasons. So people who got in because they just wanted to make money. But itās not going to wipe-out the people who are really obsessed with the craft (at least not for a while).
By using ChatGPT and other GPT3 Platforms you can eliminate the research time behind your copy drastically. You can even get bullet points, a sketch of your prospect, etc. That stuff is AWESOME. If you know what good copy looks like, understand the structure of copy, and understand how to put the pieces togetherā¦
AI should allow you to write copy in about 10% of the time it took you prior.
So for exampleā¦
Pretty soon thereāll be no excuse not to write a sales letter within a day. Anything else will be you slacking.
For people who donāt really understand copy that wellā¦or who kind of get it but havenāt really mastered the structure or the conceptsā¦
Or who donāt really know all the important subtletiesā¦
Theyāre going to miss the boat.
For those people who are always half-assing it or phoning it inā¦
AI Copywriting programs are already better than them.
In fact, I would say that AI Copywriting is already better than at least 80% of copywriters.
But thereās a HUGE gap between 80% and 100%.
This actually creates a massive opportunity for copywriters who are really good. Youāll have less competition, but your skills will be in-demand as people want you to take an uncut and unpolished gem and transform it into a glistening diamond. Itāll be boom times for 20% (or maybe 10% of copywriters).
Given all of thisā¦
The way we are approaching it within the Copy Accelerator Ecosystem:
Genesis. Right now weāre focusing on getting our mentees to master the craft āmanually.ā So understanding good structure, understanding how to write great copy, and so forth. Then, within a few weeks to maybe a month at most, weāre going to start working in more AI and showing our members how to harness this for exponential output.
The reason weāre doing it that way is because if you donāt understand what good copy looks or how to write it or all the elementsā¦jumping into AI is like giving a kid the codes to the nuclear suitcase. Itās not going to end well.
You need the foundational knowledge first, and then your growth and efficiency will be exponential from there.
For CA PRO: Luke, Mario, and I are working on a lot of really crazy strategies for harnessing AI right now. Weāre going all-in on this. I would be shocked if we donāt have 100-200 employees in Arizona in the next six months. Iāll be pissed if weāre not doing 9 figures in revenue within 12 months of today.
Weāre going to have unprecedented amounts of data that we can share with CA PRO members. Split-test wins. Angles. Hooks. Trends in the Market. For every niche imaginable.
Weāre also pioneering new traffic generating strategies. Iām keeping all of this very close to the chest right now, but as we start getting results from all of the things weāre doing, CA PRO will be the first place we share stuff. Iād say timeline to start sharing insane stuff is 2-4 weeks max.
CA Labs: Stay Tuned š
- SPG
Via Stefan Georgi
